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Comment on Mobile: Six questions by geordie

geordie — Tue, 16 Nov 2010 20:02:21 +0000

True enough. Along those lines, I saw a couple of useful stories today on getting results from mobile. One was a story from emedia that related some iPad tips from NPR and Conde Naste execs. The other was about shopkick, a location-based shopping tool I hadn't heard of.

Comment on Mobile: Six questions by Common Tater

Common Tater — Tue, 16 Nov 2010 19:39:28 +0000

Well, if newspapers are as stupid about mobile as they have been about ever other digital innovation, you’re probably right to be skeptical. But if they actually listen to their customers and get creative with text linkages and coupons and proximity alerts and social-mobile hooks, they might actually not piss away another opportunity and fade into irrelevance.

Comment on Rampant conflation by Not dead yet » News Future Now - News transformation from the trenches

Not dead yet » News Future Now - News transformation from the trenches — Fri, 05 Mar 2010 18:29:55 +0000

[...] up: Rampant conflation… Posted in Business models, Musings | Tagged The future of newspapers Cancel [...]

Comment on Pay wall games by geordie

geordie — Sat, 30 Jan 2010 18:40:14 +0000

It’d be fun to be able to play with it a bit. Inspired by your work, I started to refine my own spreadsheet model, before I got sidetracked by a couple of minor emergencies like the wind that was ripping the siding of our building…
I have no idea what the average unsold inventory is. I suspect there’s tremendous variation, especially at smaller papers, where online sales expertise is scarce. There also can be a lot of variation even within a site, to the extent that the site allows targeting. At our site, for example, the obits page is generally sold out in at least one ad size, and we also get a lot of demand (oddly) for home page ads. We’ll certainly be keeping those factors in mind as we tiptoe into paid access.

Comment on Pay wall games by Jonathan Stray

Jonathan Stray — Sat, 30 Jan 2010 15:00:43 +0000

This is a very intelligent response to the story. Thanks.

The “unsold inventory cushion” is indeed an interesting point. I would be curious to know what the size of this cushion is on average.

As for not modeling the effect of protecting print revenue, also a good point. I don’t think that trying to “protect” a dying medium is a good long-term business plan, but I do understand the need to get the most out of it while it lasts.

If you l like, I can check with my editor to see if I can open-source the thing and you or your flash programmer friend can add any sliders you like.

– Jonathan