First results from NYT paywall

Amid more gloomy news about newspaper advertising, this nugget on the experience of the NYT paywall to date:

100,000 subscribers signed up.

What I really want to know is how many signed up for the print as well. (Since it’s actually cheaper to get the Sunday with online access included than it is to buy online by itself.)

Personally, I’m ready to renew my Sunday subscription, but I’m waiting to see how tight their net is. To date, using incognito mode seems to allow me unlimited access.

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And about that gloomy news. What was most interesting to me was that the ad revenue pattern seems to have flipped, with the NYT regional papers faring significantly worse than the NYT itself and even the Boston Globe group. That upends recent conventional wisdom that local papers will fare better over the next couple of years. It will be interesting to see if this is an NYT phenomenon or an isolated blip.

 

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