Once again, Steve Outing has offered some solids tips for implementing an effective pay wall (even if he’s not sold on the wisdom of the approach in the first place).

In this critique of the NYT’s plans to eventually move to a metered pay wall, Outing suggests a number of smart tweaks, including setting a daily limit as opposed to a monthly limit (more chances to remind frequent users) and the importance of offering lots of options besides a subscription. I especially like #9, where Outing proposes that the NYT grant access in exchange for donations to something like a Haiti relief fund.